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Publications & Presentations
This section shows the documents (if any) that are available in R-libre, TELUQ's open access research publication repository.
Journal articles (refereed)
Chebat, Jean-Charles; Gélinas-Chebat, Claire; Hombourger-Barès, Sabrina, & Woodside, Arch G. (2003). Testing Consumers' Motivation and Linguistic Ability as Moderators of Advertising Readibility. Psychology and Marketing, 20 (7), 599-624.
Papers in conference proceedings (refereed)
Hombourger-Barès, Sabrina (2014). Orchestrer une proposition de valeur de lien par le design expérientiel des espaces de vente physiques : le cas Photo Station. In Actes du 17ème Colloque Étienne Thil.
Other non refereed contributions
Gérin-Lajoie, Serge; Houda, Affes; Bédard, Jean-Luc; Bernard Pelletier, Marie-Pier; Bérubé, Catherine; Frangioni, Marina; Garneau, Jean-François; Hombourger-Barès, Sabrina, & Plante, Patrick (2022). Projet “Contact – Automne 2022” : Rapport d'expérimentation (Rapport de recherche). Université TÉLUQ.