Picture of Sabrina Hombourger-Barès

Teaching

Publications & Presentations

This section shows the documents (if any) that are available in R-libre, TELUQ's open access research publication repository.

Journal articles (refereed)

Chebat, Jean-Charles; Gélinas-Chebat, Claire; Hombourger-Barès, Sabrina, & Woodside, Arch G. (2003). Testing Consumers' Motivation and Linguistic Ability as Moderators of Advertising Readibility. Psychology and Marketing, 20 (7), 599-624.

Papers in Conference Proceedings (refereed)